Communicate, in Context

Ashik Ahmed

Ashik Ahmed

CEO, CTO & Co-Founder

December 14, 2012

Communicate, in Context

Ashik Ahmed, CEO, CTO & Co-Founder
December 14, 2012

How do you connect with your work colleagues?

By email, phone, instant message, in meetings, or along the corridor?

How efficient are each of these communications tools?

How much time do you waste waiting for a colleague to send a reply to a query that you want to be actioned now?

The manner and timeliness in which your colleague sends a response back is determined by the device they are holding or using at that time, and where they are physically.

They might be in a meeting and put your mobile email or text message low on the priority scale. So you are left waiting, frustrated, and perhaps an important task is not completed on time. They might even ignore you until the next day, even though you have a client screaming for an answer.

This happens everyday in every workplace in the world. It’s reached such a peak of inefficiency that some large corporations are telling their workers to actually speak to each other, and quit hiding behind email. Other busineses are racing down the social collaboration path, forcing their staff to get projects done in a sharing, open, cohesive way.

However, we believe the social workflow structure of those online applications are still too time-sensitive because they rely on everybody connecting to these communications platforms at the same time, or with an equal level of enthusiasm. In many cases social collaboration tools are too clunky and create another layer of communication on top of email.

The answer of course is a platform that everyone buys into, that reduces the to-and-fro of email, that focuses on the task at hand, and is accepted by management and staff. And, more importantly, the platform has to enable the managers and the employees to communicate in context.

As more and more information swirls in and around a business, and as deadlines become shorter, workers should have the ability to connect and complete a task that absolutely needs to be done.

They should be able to connect over critical tasks in real-time. They should be able to connect with the right colleagues at the right time. The platform, or tool, should not contain extraneous information or time-wasting diversions to other activities.

That communications and task management platform must reflect the desire for people to connect in a social manner, on any device of their choosing, and in a context that suits their increasingly blurred work and private life.

The goal should be an environment where people connect easily and efficiently to achieve a desired outcome.

No matter what device you use to stay connected, that communications tool should provide peace of mind to managers that tasks are being actioned, because staff are connected and accountable.

And the final piece? Every person in the business is connected to this tasking, and communications platform, because it is embedded in the fabric of the business. And everybody likes to use it, because it’s easy, and reduces stress, fear, and confusion.

We believe that the best communication, in a world of time pressure and distractions, is achieved when the technology recognises that your work duties are important, but can be easily handled by a system that works for you.

That’s what we have aimed to achieve with Deputy.

Thanks for listening.

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Ashik Ahmed
Ashik is the Co-Founder and CEO/CTO at Deputy. He spends most of his time thinking crazy things about Deputy and how it will change the world.

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