Once upon a time, tech companies were freely given the benefit of the doubt. Millions of users eagerly handed over their personal information to tech behemoths like Facebook or Google in exchange for the privilege of using their platforms to share everything from political views to baby photos. Users opened up their lives in the name of creating a more connected world.
When talking about their biggest challenges for 2019, many of the entrepreneurs I speak with say they are overwhelmed with the rapid pace at which business operates today. Today’s consumers have come to expect instant gratification, and they’re putting pressure on companies to make sure that they get what they want right now.
Marketers are at the mercy of their devices and their inboxes and have a tough time focusing. Half of them feel they are not worthy of their peers, and only half feel fulfilled as professionals.
To make retail shopping a desirable event in today’s internet-driven culture, you must deliver on the promise that a visit to your store is less of an errand and more of an experience.
Retailers are beginning to understand that consumers are seeking more from a trip to the mall than a handoff of goods.
Here are some of the latest executive hirings, promotions, and staff changes. Workforce management software provider Deputy named Jennifer Shambroom as its chief marketing officer.
Atlanta-based workforce management software platform company Deputy is expanding its C-suite with a chief marketing officer.
Deputy brought in Jennifer Shambroom to lead the global marketing team and assist the company in growing its user engagement via smartphones. She will be based in the company’s new San Francisco location.
Atlanta-based Deputy, a provider of workforce management solutions, has hired a new CMO, Jennifer Shambroom.
Shambroom has 18+ years of experience leading teams within tech startups, such as Lookout, Motricity, Payfone, Crittercism and YouAppi. Her leadership has contributed to the sale of five software companies.
he mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.
Atlanta & San Francisco: Deputy, a workforce management software platform, recently announced the hiring of Jennifer Shambroom as its new Chief Marketing Officer, expanding its global team to San Francisco. With a long-standing track record leading high-performance marketing teams, Shambroom brings a wealth of experience to Deputy on the heels of its $81 million Series B investment round.
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