See how AI, Gen Z, worker expectations, and shifting industry dynamics are transforming shift work. Uncover the workforce trends influencing the future of shift work in America.
A Sneak Peek at the Insights
AI Boosts Efficiency, But Trust Matters
AI is already improving productivity, with nearly 75% of US shift workers saying it helps them leave work on time more often. But growing adoption is also raising new questions around transparency, job security, and how AI should be used in ways that keep work human-centered.
41%
of US shift workers are Gen Z
55%
of poly-employed shift workers are Gen Z
80%
say AI tools aren’t clearly communicated at work
64%
of new shift work roles are in Healthcare
A Closer Look by Industry
The Next Big Shift: US Retail
Retail is undergoing a major shift, shaped by changing consumer demand, slower hiring, and a growing divide between service-led and goods-based retail. In The Big Shift 2026, we explore how workforce trends, pay dynamics, and regional growth patterns are reshaping the future of retail work.
See how service-led retail is reshaping frontline work
Explore the generational, pay, and hiring trends changing the retail workforce
Understand where retail growth is shifting and what it means for employers
The Next Big Shift: US Hospitality
Hospitality remains one of the most resilient shift-based sectors, even as the broader labor market cools. See how growth, generational change, worker sentiment, and technology are reshaping hospitality across accommodation, bars, and restaurants.
Find out how hospitality job growth is shifting across cities, sectors, and dayparts
Discover the workforce, wage, and generational trends changing hospitality hiring
Learn how AI, automation, and scheduling pressures are reshaping operations
The Next Big Shift: US Services
Services is becoming one of the steadiest growth areas in the US, driven by rising demand for care, community-based support, and other human-centered services. We uncover how the rise of the Care Economy, changing workforce participation, and population movement are impacting services.
See how care-led services are becoming a major driver of shift work growth
Explore the pay and workforce trends shaping community-based and support roles
Read how population change is shifting services demand into new regions
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