Explore how the US services sector is becoming one of the nation's most resilient and steadily growing workforce sectors. From demographic demand to AI adoption, discover the key trends shaping staffing, wages, and the future of service delivery.
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This report covers:
How the US services sector has grown 8% since 2022 and which segments are driving it
Why Gen Z now makes up 41.3% of the workforce and shorter shifts are reshaping the sector
Where services jobs are growing fastest and why population movement, not consumer spending, is the engine
The structural workforce risks providers need to plan for now, from wage gaps to labor supply constraints
Report sneak peek
The US services sector has grown 8% since 2022, anchored by sustained demand across childcare, aged care, in-home support, cleaning, fitness, and community-based services. Unlike discretionary sectors, services growth is demographically driven, making it structurally more resilient to economic cycles and consumer confidence shifts.
At the same time, services providers are navigating real pressure. Gen Z now makes up 41.3% of the frontline workforce and is reshaping expectations around scheduling flexibility and shift length. Wages remain split by occupational segmentation rather than participation. And workforce supply risks, particularly in care-adjacent roles, are growing faster than demand is being met. The sector is expanding. Understanding what's driving it, and what could slow it, is what this report is for.
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