Our Story

Deputy started because Steve needed a Deputy

1992

Start Up

Steve Shelley was running a people-intensive business in Australia.

Steve Shelley

The early years
He loved the entrepreneurial aspect of the job. In the first five years Steve did amazing things and his business grew rapidly and organically.

1997

Organic Growth

Steve Shelley
2000

Staffing Demands Multiply

More staffing demands
But with success, came pain. The more successful his business became the more staffing demands multiplied. Rather than focus on strategically growing his business, Steve’s day job amounted to administering his workforce, editing timetables and managing tasking. Stressed, time poor and with little time to focus on the big picture he needed a solution.

Platform development
Enter Ashik Ahmed who would build a platform for Steve to automate staff scheduling and time and attendance management.

Hello data
With more visibility from rich insights gleaned from reporting he could focus on reducing inefficiencies and building a better, more efficient organisation.

Manual staffing tasks reduced to zero
Before long, Steve began to rely on this solution as his second-in-command. His Deputy.

More time to focus on big ideas
No longer a slave to workforce management, Steve could do amazing things again and over the next eight years his business expanded to 1500 people – all without additional IT or head-office administrative staff.

2003

In-house solution delivers visibility and control

2008

Deputy officially launches

Deputy started in the cloud
With the advent of the cloud, Steve and Ashik could see the potential of Deputy in any business, anywhere.

Hello World
Having sold his existing business Steve, together with Ashik co-founded Deputy in the cloud to take their staffing solution to the world.

2015

100,000
Deputy Users

Team Img
TODAY

Sky's the limit!

Now a global business
Deputy is helping hundreds of thousands of people across all industries in 70+ countries save time and money managing their workforce so they can focus on what they do best, and be amazing.

Our Leadership Team

We lead by a set of values: dependable, efficient, positive, united, trusted, your second in charge.

Asia Pacific

Lisi Drane

Lisi Drane
Design Lead

Jake Shelley

Jake Shelley
CX Lead

Mike McGee

Mike McGee
Product Lead

Bakir Haurdic

Bakir Haurdic
Head of Sales, ANZ

Kristin Harris

Kristin Harris
GM, Strategic Partnerships

Matthew Tribe

Matthew Tribe
CFO

Craig Harris

Craig Harris
COO

Steve Shelley

Steve Shelley
Chairman & Co-founder

Ashik Ahmed

Ashik Ahmed
CEO, CTO & Co-founder

Americas

Derek Jones

Derek Jones
VP Sales, Americas

Salina Wutke

Salina Wutke
VP Marketing, Americas

John Cozad

John Cozad
VP Operations, Americas

Jason Walker

Jason Walker
President, Americas

EMEA

Edward Simpkins

Edward Simpkins
Business Development
Manager, EMEA


Our Board

Steve Shelley

Steve Shelley
Chairman & Co-founder

Ashik Ahmed

Ashik Ahmed
CEO, CTO & Co-founder

Howard Leibman

Howard Leibman
Board Member

Daniel Demmer

Daniel Demmer, Openview
Board Member

Ricky Pelletier

Ricky Pelletier, Openview
Board Observer

Our Mission

To serve and protect business owners by making it easier to manage employees and perform related tasks, saving them time, and money so they can do the things they love. Deputy is the trusted and dependable second-in-charge.

Over 270,000

people use Deputy every day

These days, every second of every day, someone around the world uses Deputy to start or stop their shift. We deliver big business smarts without the hefty price tag so you can focus on work that matters.

See our amazing customer stories

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