I’m Jarred Lokietz, the VP of Innovation for the Goodman McDonald’s Group. A fancy title, but it doesn’t mean much.
Whether you stop in for a burger or just want some fries, chances are you’ve visited a McDonald’s at some point. And if you’re in New York, chances are you’ve stopped by (or at least walked by) one of the Goodman McDonald’s Group’s locations.
Jarred Lokietz, the VP of Innovation for the Goodman McDonald’s Group, knows his way around the hospitality industry. He’s got a passion for innovation and a knack for hitting it big in the Big Apple. Read on to learn more about Jarred and life in the fast (food) lane.
How do you stay relevant in the hospitality industry in New York City?
Goodman McDonald’s Group owns and operates 18 McDonald’s locations throughout the New York Metro region of New York. So we’re constantly evolving. As you can imagine, there’s a lot of competition in New York, especially in the Quick Service Industry. There are a lot of new quick-service restaurants coming, so we constantly have to evolve. But one thing that never changes is that we need to make sure we’re providing fantastic guest service to all of our customers.
How are you using mobile technologies to grow your business?
We have a global McDonald’s mobile app, which offers tons of deals. Using this app, our customers have the ability to place their orders using their phones. When they reach a certain distance from the restaurant, it automatically sends their order to the kitchen. So when they arrive, their food is prepared and ready for pickup. We see a lot of traffic through that channel, as well as delivery. Delivery is increasingly bringing more and more volume throughout our restaurants.
What was your first hourly paid job?
My first hourly job was in a little Italian restaurant in Boca Raton, Florida. I was a busboy. That’s where I really found a love for customer service and the fast-paced world of hospitality. Ever since then, I’ve been sticking to restaurants and hospitality — and here I am.
What life lessons did that job teach you?
Balance. You always want to try to do what’s right. That especially goes for taking care of your employees. It’s important to make sure their happiness is your utmost responsibility. You need to be able to hold them accountable while maintaining a fun work experience. Be approachable. But ensure all decisions are made in the best interest of the business.
Add extra value in everything you do
Whether you manage a small coffee shop or a large franchise, time is money. And if you’re wasting time on mundane admin tasks when it comes to scheduling, you’re missing out on big bucks. Sign up for a free trial of Deputy to see how you can save time, money, and stress when you improve your scheduling.
The information contained in this article is general in nature and you should consider whether the information is appropriate to your needs. Legal and other matters referred to in this article are of a general nature only and are based on Deputy's interpretation of laws existing at the time and should not be relied on in place of professional advice. Deputy is not responsible for the content of any site owned by a third party that may be linked to this article and no warranty is made by us concerning the suitability, accuracy or timeliness of the content of any site that may be linked to this article. Deputy disclaims all liability (except for any liability which by law cannot be excluded) for any error, inaccuracy, or omission from the information contained in this article and any loss or damage suffered by any person directly or indirectly through relying on this information.