More than 100 million shoppers traveled their towns and swiped their credits for Small Business Saturday in 2019.
On November 28, Americans will once again celebrate Small Business Saturday, a holiday that calls attention to the importance of small business. Traditionally, this holiday includes hitting your local boutiques, cafes, salons, and restaurants to shop and support small businesses. For those small shops, the day typically means higher sales which can significantly impact their performance during the holiday season.
However, things are looking a bit different for Small Business Saturday 2020. Instead of heading out to shop, you may find yourself shopping online or, if you are shopping in-person, shopping with extra precaution.
For those shopping in-person, we’ve put together a shop small checklist to help you prepare for the day and keep shop owners, employees, and the people around you safe.
Do the research
As COVID-19 cases continue to rise in the US, the first thing you should do is look into the recent case numbers in your area. Depending on the local regulations, many small businesses and local stores may explore alternative options to in-person shopping this season. For example, retailers might suggest that you shop on their website and provide curbside pick-up. Restaurant owners may be doing to-go orders or gift cards. Before you hop in your car, get on the bus, or walk to the store, look at the business's website — or give them a call.
Build your shopping list ahead of time
Browsing time will likely be limited this season. With a limited number of customers inside at a time, extra precautions like applying hand sanitizer upon entering, and fewer employees on-site, you want to be prepared. To maximize the amount of time you have to shop, create your shopping wishlist ahead of time. If you need inspiration, visit your local shop’s website, or even give them a call to get an idea of what they have in stock or suggested items or gifts. If you intend to purchase a particular item, request that it is set aside for pick-up.
Shopping etiquette and safety
Wear a mask. By now, most people are familiar with the safety guidelines required by shops and stores: Masks must be on — and remain on — to enter and shop. Masks not only help to keep you and your loved ones safe, but they also protect the people around you. In this case, your fellow shoppers and the employees working to make your experience as positive and seamless as possible.
Keep hand sanitizer or wipes on hand. Shopping in-person means additional touchpoints. Help to keep yourself and other shoppers safe by avoiding touching items you do not intend to buy. If you do wish to touch an item, remember to sanitize your hands before and after, even if you purchase the item and leave the store!
Distance yourself from others. Many retailers have gone to great lengths to create environments where shoppers can safely browse and check-out six feet apart. Whether it’s via floor stickers, flags, cones, or employees directing shoppers, make sure you abide by whatever spacing requirements they provide.
Lastly, we suggest checking in with your local city’s website for the latest safety requirements and suggestions prior to shopping.