Your top salesperson is leaving. They’ve been with you for three years, have developed a loyal customer base, and rarely miss a shift.
So now you need to find a rockstar replacement to ensure a seamless transition.
But how do you find the best employee who comes with the right skills, is highly motivated, and has the personality to grow your business?
Read on for these four tips for successful employee recruitment.
Employee recruitment tip #1: Write compelling job descriptions
Job descriptions need to be accurate — but they don’t have to be boring. Creating compelling descriptions can help attract the best candidates. Write a job description that states the required skills, expertise, duties, and day-to-day activities. Here are a few tips to get you going.
- Highlight the must-have skills. For example, if you’re looking for a barista or bartender, you need someone who is calm under pressure, can multi-task, and has great customer service.
- Hook your candidate. What makes the job interesting? Talking to new customers every day? Getting to know repeat customers? Learning how to mix specialty drinks? Whatever it is, highlight the uniqueness of the role in the description.
- Keep it short. Your job description should have all the essential material, but this isn’t the place for you to write a five-page dissertation on the role. Keep it short and compel prospects to apply.
Employee recruitment tip #2: Create a referral program
If you’re looking for the best hourly employees, setting up a referral program should be top of your list. As with most businesses, it’s more expensive to find new employees than retain the great staff you already have. But turnover is inevitable.
Keep your costs low — and the quality of your candidate pool high — with a referral program.
- Identify your key priorities and share that with your team. After all, they need to know what to look for in a candidate, too.
- Establish your incentives. A cash bonus? An extra day of vacation? A shoutout at a team meeting? Decide what will most incentivize your staff to recruit top-performing staff. It will differ for each business.
- Publicize the program. Use your workforce communication tool to remind staff about the referral program and the rewards that come along with it.
Employee recruitment tip #3: Act like a marketer
Your new employee is out there — you just have to find them. And the best way to do that is to get the role in front of them wherever they are.
Use a combination of online and offline outreach to publicize the role. Give the empty role as many opportunities as possible to land in the hands of the right employee.
- Attend job fairs. Whether you’re searching for college students or professionals, job fairs are a great place to advertise your role.
- Partner up. Talk to local job placement organizations or schools to build a network. Maybe you can hold monthly talks or leave flyers for them to distribute.
- Use social media. There’s no denying the power of social media. Use your business social media platforms to promote the role. And if you have the budget, you can look into paid advertising.
Employee recruitment tip #4: Make candidate experience a priority
Whether you work in a high-end retail store or manage a coffee shop, making the interview experience easy for your candidates will help in finding the right person to join your team.
- Set flexible interview schedules. Your candidates are likely in school, have another job, or are balancing family life. Be flexible when you interview to accommodate their schedules.
- Highlight nontangible benefits. Joining your team has a lot of benefits besides a paycheck. If you use a smart workforce management tool, you can mention that staff can swap shifts directly from their phone.
- Automate your scheduling. Easy-to-use tools can help you build schedules in minutes, allowing you to send staff their schedules in advance of their shift.
Delight your staff every day
What if you could have the right staff at the right time every day. It all starts with recruiting the right team and with the right strategy, your employee recruitment process will be a success. 2020 is the year of the employee. Download Shifting Priorities: 4 Trends Changing the Hourly Workforce to learn how you can recruit the right team — and reduce turnover.
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