If you manage a hardware store, your monthly goals consist of your tools, outdoor camping gear, and home goods sales. If you’re running a restaurant, you’re focused on servicing the highest number of patrons. Regardless of your industry, you’re focused on meeting your business goals.
But how you meet those goals is ever changing.
Thanks to new technology and the demand for exceptional customer experience, new workplace trends are emerging. Read on to learn about the trends that are impacting the way businesses are hitting their bottom line.
Workplace trend #1: Raising the customer experience
Personalization means more than just seeing your name written on a coffee cup. Personalization means creating an environment that feels more like a friend-to-friend interaction rather than a business-to-consumer transaction.
When Lyft first burst into the market, they were known for being the friendly rideshare company. And Dutch Bros, a coffee chain in the United States, calls themselves “a relationship business.” And if you’ve picked up a bottle or a can of Coca Cola in the last few years, you likely saw their campaign of personalizing cans with peoples’ names. In other words, your business needs to build an authentic relationship with your customers.
Workplace trend #2: Emerging ecommerce
When you want to understand ecommerce trends, look no further than tech giant Amazon. Amazon began using robotics to increase the efficiencies of picking and shipping of products purchased from their warehouses. Their workforce changed — and now there are humans and robots working side by side.
Workplace trend #3: The demand for instant gratification
You can do everything on your phone. Pay bills, plan vacations, manage bank accounts, or even buy a home. And consumers expect to have their needs met immediately. The same is true for the workplace.
The introduction of Uber Eats into the market is a prime example. In the past, most restaurants were used to having people come through the door to sit down and eat. Today most restaurants are filling more UberEats, GrubHub, or Deliveroo orders than they are serving eat in customers.
In fact, UberEats began to introduce the concept of dark kitchens, or cloud kitchens, into its community of workers. These kitchens protect its business against not being able to fulfill orders if restaurants discontinue their partnership. UberEats augmented its workforce so it can continue to deliver the unique value consistently to its customers.
Workplace trend #4: The rise of subscription models
When Netflix first broke into the market, consumers were stunned that you could buy a subscription to rent DVDs that were mailed directly to your house. But Netflix saw that the future of video was in streaming video online, and soon created a subscription model that allowed you to view movies online.
Now you can buy a subscription for almost anything — dog treats, a curated box of clothes for a new wardrobe, imperfect produce. How your business adapts is key to succeeding — or possibly closing your doors.
The secret to future-proofing your business
Ten years ago your customers flocked to your brick and mortar retail store where you conducted all of your sales. But now, your sales largely come from your online store. Your main goal is still getting those sales in, but how you do it is vastly different. And that includes your staffing.