Today, I’m excited to share something we at Deputy have worked on for the past year: A brand refresh.
My co-founder, Steve Shelley, and I founded Deputy in 2008 to simplify shift work to help make every other entrepreneur successful. We decided to call the product “Deputy” with the idea that it could be a second-in-charge to the business owner.
Fast forward a decade.
We realised we’re not only the second-in-charge to the business owner — we’re also the second-in-charge to the millions of shift workers around the world. We make their life simpler by removing clutter and mundane. We let them thrive. And the biggest difference we make to business owners’ lives is that we improve the lives of their team.
That’s why we refreshed our mission, our vision, and our brand. The spark of Deputy has been in front of us all along. We just needed to show it.
Deputy’s mission: Simplify shift work
I recently found my employee handbook from my first hourly paid job. Reading it, I couldn’t be more validated that simplifying shift work is so important. It’s not just about scheduling and timesheets.
This felt even more apparent in the midst of a pandemic when nothing was certain, business plans were changing daily, and employees were required to be more flexible than ever before at work and in their home lives.
Workplaces are complex. That’s why our mission is simple: Simplify shift work.