What does Sunday trading really cost hospitality businesses? The data is in.

Stephen Woods

Stephen Woods

Digital Marketer

March 14, 2017

What does Sunday trading really cost hospitality businesses? The data is in.

Stephen Woods, Digital Marketer
March 14, 2017


Deputy recently analysed the sales and workforce data of over 1,200 hospitality businesses to see how their daily activities match up with the debate on penalty rates. The insights are below:

 

1 Hospitality businesses don’t roster extra staff over the weekends

Despite higher sales vs weekdays (see point 9) staffing levels remain constant from Thursday to Saturday. The average hospitality business adds one employee to manage increasing demand Thursday through Saturday. Sundays see two employees removed from the roster despite b increases in sales over the weekday average.

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2 Women are employed more than men on Sundays

Women make up 53% of rostered staff on a Sunday. These figures match exactly with recent research by The Australia Institute’s Centre for Future Work, which also found 53% of workers in hospitality are female.

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3 Businesses rely on younger staff Thursday to Saturday

Businesses are relying on younger (under 23 years old) staff later in the week to manage increased demand. As the week progresses younger employees make up a larger proportion of the workforce. By Saturday almost a third of all workers are 22 or under.

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4 On Sundays the proportion of younger (student aged) workers drops heavily

Sundays shows hiring of younger workers returning to levels seen at the start of the week. Businesses move from rostering 1 in 3 younger workers on a Saturday to only 1 in 5 on Sundays.

 

5 Businesses rely on older, fewer staff on Sundays

Despite increased sales (see point 8) businesses reduce the number of staff rostered and favour older workers over younger.

 

6 Older workers take the early shifts on Sundays

The majority of employees aged 40 and over start their shifts in the mornings. For employees aged under 40 shifts start mostly in both mornings and early evening.

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7 Gen Y most employed generation on Sundays

Gen Y (born between 1977 and 1994) make up  29% of employees on a Sunday. Together generations Y and Z make up 86% of the workforce on Sundays. On Saturdays this rises to 91%.

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8 Sales outpace labour costs by over 2:1 on all days of the week

There is no major difference in sales vs labour costs on weekdays vs weekends. Due to a sharp increase in sales Saturdays are the most favourable day of the week when comparing sales to labour.

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9 Increases in labour costs are outpaced by increases in sales over the weekend.

When combining both days weekend sales increase by an average of 49% vs labour costs at 47%

 

10 Sales and labour costs increase at the same rate on Sundays

The ratio between sales and labour costs doesn’t change on a Sunday. Both increase at the same rate of 39%.

 

Important Notice
The information contained in this article is general in nature and you should consider whether the information is appropriate to your needs. Legal and other matters referred to in this article are of a general nature only and are based on Deputy's interpretation of laws existing at the time and should not be relied on in place of professional advice. Deputy is not responsible for the content of any site owned by a third party that may be linked to this article and no warranty is made by us concerning the suitability, accuracy or timeliness of the content of any site that may be linked to this article. Deputy disclaims all liability (except for any liability which by law cannot be excluded) for any error, inaccuracy, or omission from the information contained in this article and any loss or damage suffered by any person directly or indirectly through relying on this information.


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ABOUT THE AUTHOR
Stephen Woods
Stephen helps manage Deputy’s digital marketing efforts, designing and optimising campaigns to build awareness and drive user growth.
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