Why Your HR Program Needs to Be Social

Ashik Ahmed

Ashik Ahmed

CEO, CTO & Co-Founder

August 01, 2012

Why Your HR Program Needs to Be Social

Ashik Ahmed, CEO, CTO & Co-Founder
August 01, 2012


There is a new phenomenon sweeping through the employee management world and its called socialHR.

It’s being driven by the accelerating proliferation of social business platforms inside businesses, and its changing the way that management interacts with their staff. People have become familiar with connecting with their friends through personal social networks, and now the workplace is becoming more inclusive and interactive. Social business can be defined as providing social software technology to workers that enable them to connect more efficiently with each other, be more responsive to customers, and handle mundane internal tasks with ease.

The core of this movement is an internal communications network that makes it easier to carry out our work life, and connect seamlessly with the people around us. The promise of social business is the creation of a more engaged employee base. We now expect easy access to information and a professional culture that uses the Internet to build powerful work relationships.

HR managers can benefit greatly from making their programs social, as it can head off problems that often become intractable, such as divisiveness, low morale, and infighting. The daily grind processes in a workplace are intensive and frustrating, as employees are often too busy with their core responsibilities to contribute to improving culture and helping the HR manager. Tasks such as employee surveys, staff recognition, information sharing, and recruiting staff typically fall onto the thinly-resourced HR department.

The core of this movement is an internal communications network that makes it easier to carry out our work life, and connect seamlessly with the people around us. The promise of social business is the creation of a more engaged employee base

Deploying social collaboration platforms inside a company speeds up the decision-making process, provide a better environment for teams to collaborate, and nurtures better employee engagement. It also makes each worker accountable and their contribution to the business more transparent, as tasks can be tracked and activity viewed via online collaboration tools. These new tools allow employees to set up personal work profiles, blog, participate in forums and receive social stream updates about what their colleagues are doing.

Platforms available include Yammer, recently acquired by Microsoft, Socialcast, or internal corporate wiki’s. These platforms break down silos, and enable HR managers to engage staff about new learning and training programs, recognise individual staff performance, and create a central location for easy knowledge sharing. A company’s social network can house knowledge forums, include search functions to find internal content, and motivate employees to work together and generate new ideas that benefit the organisation. Instead of instructions being sent down the line by senior management, teams contribute to activities such as how to improve product development or customer service.

Senior management trying to implement a change program across a large enterprise often look to theHR department for a strategy. Change requires new skills and staff can often be resistant or fearful about being challenged. By placing learning tools into a social platform, workers can acquire new skills at their own pace. HRmanagers can target each worker or department with specific training modules.

We are continually adding social features to our Deputy platform, which allows managers and employees to communicate about daily work tasks and upcoming shifts. Our experience is that productivity and morale increases if you place work responsibilities into a social-style stream. The goal is to encourage your teams to be socially integrated with the company, and come to work with an enthusiastic attitude.

Every staff member contributing to the success of your business deserves to be treated with respect. By providing them with a social collaboration platform that makes their work life less stressful, everyone benefits. The HR manager now has a huge opportunity to embed their communications and activity functions into the daily work life of the people they aim to serve.

Important Notice
The information contained in this article is general in nature and you should consider whether the information is appropriate to your needs. Legal and other matters referred to in this article are of a general nature only and are based on Deputy's interpretation of laws existing at the time and should not be relied on in place of professional advice. Deputy is not responsible for the content of any site owned by a third party that may be linked to this article and no warranty is made by us concerning the suitability, accuracy or timeliness of the content of any site that may be linked to this article. Deputy disclaims all liability (except for any liability which by law cannot be excluded) for any error, inaccuracy, or omission from the information contained in this article and any loss or damage suffered by any person directly or indirectly through relying on this information.


SHARE THIS POST
comments powered by Disqus
ABOUT THE AUTHOR
Ashik Ahmed
Ashik is the Co-Founder and CEO/CTO at Deputy. He spends most of his time thinking crazy things about Deputy and how it will change the world.
SIMILAR ARTICLES

More than 165,000 workplaces have used Deputy. Subscribe to learn why.
TRENDING ARTICLES

Never miss a beat!

More than 165,000 workplaces have used Deputy. Subscribe to learn why.